Riyadh: The International Music Managers Awards, presented by the International Music Managers Forum (IMMF), celebrated the innovators and strategists driving artistic careers and shaping the global music industry. As part of Riyadh’s dynamic creative calendar, the ceremony highlighted the essential role of managers and self-managed artists in elevating talent and culture worldwide.
Neeta Ragoowansi, President of the Music Managers Forum (MMF-US)
By championing excellence in leadership, vision, and creative direction, IMMF continues to bridge local and international talent, fostering dialogue between global best practices and Saudi Arabia’s rapidly expanding creative landscape. By spotlighting the individuals behind the music, the event serves as a catalyst for deeper industry connections and supports the continued growth of the Kingdom’s music sector, reinforcing its position on the global cultural map.
The ceremony featured prominent global industry leaders. Paul Pacifico, CEO of the Music Commission, addressed the evolving dynamics of the international music ecosystem and underscored the importance of empowering managers to nurture talent and promote cultural exchange. Rami M. Zeidan, Managing Director of Billboard Arabia, highlighted the increasing influence of the Middle East in the global music market and the role of platforms that amplify regional artists on the world stage.
Representing one of the world’s most influential management networks, Neeta Ragoowansi, President of the Music Managers Forum (MMF-US), emphasized the critical role managers play in safeguarding artists’ rights, building sustainable careers, and navigating today’s digital-first music environment.
This year’s awards recognized excellence across several categories, including Manager of the Year, Breakthrough Artist Manager, Innovator in Music Business, and the Global Impact Award. Among the winners were Divine Verkijika, a Cameroonian music executive and founder of Mutumbu, honored for professionalizing the Cameroonian music ecosystem, and Gigi Arabia, Founder and CEO of Heavy Arabia Entertainment, recognized for her contributions to artist management and for promoting heavy metal music in Saudi Arabia.
The evening also featured live performances and networking sessions, further cementing the International Music Managers Awards as a leading global platform for collaboration, innovation, and growth within the music
industry. As the awards continue to gain international prominence, they remain a powerful tribute to the behind-the-scenes excellence that drives the world’s most successful music careers.
