Riyadh ( Rana Azeem) Renowned Pakistani traditional sweets and bakery brand Soghat Sweets & Bakers has officially launched its operations in Saudi Arabia. With the opening of its first outlet in Riyadh, authentic Pakistani sweets are now attracting Saudi nationals as well as expatriate communities.
Soghat Sweets & Bakers is a well-established Pakistani brand, widely recognized for its traditional sweets and premium bakery items. After gaining immense popularity in Pakistan, the brand has expanded internationally, marking Saudi Arabia as its first overseas destination.
The inauguration ceremony in Riyadh was attended by Dr. Shagufta Zareen, Pakistan’s Trade and Investment Minister in Saudi Arabia, who formally opened the outlet. Speaking on the occasion, she said that Pakistani sweets are highly appreciated in Saudi Arabia, and their availability locally is a welcome development.
Dr. Shagufta Zareen further stated that it is a matter of pride for Pakistan to see local brands gaining recognition abroad. She added that not only Saudi citizens but people from various nationalities are enjoying the rich taste of Pakistani traditional sweets.
The Riyadh outlet offers a wide range of traditional Pakistani sweets, desi ghee-based halwas, cakes, and other sweet delicacies, providing customers with an authentic Pakistani flavor experience.
According to the management, there are future plans to open additional branches in other cities of Saudi
