Riyadh: The Horse Racing Club has signed a sponsorship and digital partnership agreement with the Medan App, under which the application will serve as the Club’s Gold Sponsor and Digital Partner throughout the racing season, providing a range of digital, marketing, and technology-driven services to support the Club’s activities.
The agreement was signed on behalf of the Horse Racing Club by HRH Prince Salman bin Abdullah Al Saud, Chief Executive Officer of the Horse Racing Club, while Mr. Faisal bin Mohammed Al-Haqbani, Founder and Chief Executive Officer of the Maydan App, represented the application.
The partnership aims to accelerate the Club’s digital transformation by leveraging innovative digital solutions that make it easier for horse racing enthusiasts to access race information, event updates, and Club services, in line with the Kingdom’s continuous advancement in hosting world-class sporting events.
Under the agreement, the two parties will collaborate in delivering digital services and innovative technology solutions, implementing joint marketing initiatives to expand audience engagement, and supporting the Club’s events and accompanying activities. The partnership is expected to enhance the overall visitor and fan experience throughout the racing season.
This collaboration reflects the Horse Racing Club’s ongoing commitment to strengthening partnerships with the private sector, benefiting from specialized expertise and advanced digital solutions to support its operations, enhance its services and activities, and achieve its strategic development objectives.
